Amazon Associates is the number one affiliate program in the world, and it’s not even close. To get the most money out of your affiliate website, you need to choose a WordPress theme that is optimized for affiliate marketing.
The best Amazon affiliate WordPress themes will help you design and structure your site for SEO (search engine optimization) and CTR (click-through rate). With a great WordPress theme and proper configuration, you’ll be able to drive more traffic and convert more of that traffic into affiliate sales.
In this list, we are going to give you our choices for the best Amazon affiliate WordPress themes. We’ll explain which types of sites the themes are best for, and which types of sites need something different.
By the end of this article, you will know which Amazon affiliate WordPress theme is best for your website. If that’s what you are looking for, then keep reading.
How a Great WordPress Theme Helps You Optimize Your Amazon Affiliate Income
Affiliate marketing is entirely a numbers game. You need to get as much traffic as you can and get as much of that traffic to click your links as you can. The more traffic and the more clicks you get, the more money you will make.
This is why a solid theme is so important.
First, a theme needs to be lightweight to be SEO-friendly. If your theme is bulky and poorly coded, your site speed will decrease. Also, if your site is clunky and difficult to navigate, then your bounce rate will increase. Over time, both of these factors can hurt your rankings.
Also, themes are instrumental in optimizing your conversion rate. You need to be able to move elements around and customize everything. If you can’t change the color or size of every element on your site, then you have no way of knowing if your site is properly optimized for conversions.
Every theme on this list is optimized for traffic and user experience. At the end of the day, all that matters is whether or not your readers understand and enjoy your site. A site that readers enjoy will make money, and that enjoyment starts with a solid theme.
Top 10 Best Amazon Affiliate WordPress Themes
Now that you know why choosing the correct theme is instrumental to a successful niche site, we are ready to go down our list. Here are our favorite WordPress themes for Amazon affiliates.
GeneratePress has been one of the most popular WordPress themes amongst affiliate marketers for a long time now. This lightweight theme gives you the ability to customize almost anything, without sacrificing site performance.
Due to its popularity, GeneratePress works seamlessly with the most popular WordPress plugins and page builders. Whether you use Elementor, Beaver Builder, or Divi, GeneratePress allows full integration without any elements breaking.
Popularity can be a double-edged sword, however. The widespread use of GeneratePress makes it a prime target for hackers seeking out vulnerabilities. Therefore, if you use GeneratePress for your affiliate website, you should install a firewall plugin like WordFence. Also, be sure to always keep the theme updated, so you have the most advanced security features available.
Also, while there is a free version of GeneratePress available, it is almost required that you get the premium version. The free version doesn’t let you customize typography or colors, which are the most basic of customizations. It also doesn’t allow custom module integration or advanced menu options. You are much better off just investing in the paid version.
Ultimately, site speed, along with customizability and ease of use, are what put GeneratePress above the competition. If you are new to the world of affiliate marketing, GeneratePress is the best option for you.
- Easy to customize.
- Light framework optimizes site speed.
- Has a worldwide community of users and a robust support team.
2. Thrive Theme Builder
Thrive Theme Builder was one of the most popular Amazon Affiliate themes for WordPress just a few years ago, although it has taken a dip in recent years. Their reputation decline is due to things like site speed and design. Thrive Theme Builder just isn’t up to the modern standard in these areas.
However, Thrive Theme Builder is not designed to be the fastest or most customizable WordPress Theme. This theme is best for designing incredible landing pages that convert.
Used in conjunction with Thrive Architect, instead of Elementor or another page builder, Thrive Theme Builder is the most popular option for creating landing pages for high-ticket offers. Coupled with a well-configured ad campaign, this theme will help you convert your traffic and make some real money.
- Layouts designed to drive conversions and make sales.
- Multiple pre-configured sales funnels are available.
- Backend dashboard management for premium Thrive widgets and plugins.
Price: $19/ month
A few years ago, site schema took off as one of the more “trendy” Google ranking factors. Website schema is information about your site’s structure and purpose, which allows search engines to more accurately index your content.
Schema theme was developed to optimize your site schema, so you can have the best SEO possible. It works best for review sites, so it is tailor-made for affiliate marketers.
If you are new to affiliate marketing, and you are worried about keeping the best SEO practices, Schema Theme can take some of the guesswork out of the equation.
- Automatic schema optimization.
- Simple but professional site designs.
- Top-tier site speed.
For years now, Astra has been one of the most popular WordPress themes for Amazon affiliates, due to its sleek design and ease of use. Like GeneratePress, Astra is a sleek but lightweight theme that integrates perfectly into most systems. Specifically, Astra has a reputation for being one of the best WordPress themes for Elementor page builder (next to Elementor’s own theme Hello, which we will discuss more later).
Astra is a great out-of-the-box theme for Amazon affiliates because the base theme is already set up for a great blog site. It has great blog post layouts with multiple feature image layouts, and it has a bunch of responsive sidebar and footer widgets.
While the paid version offers seemingly endless customizations, Astra was sure to include enough in the free version to make it comprehensive. While the options are limited, you can customize colors, fonts, headers, and buttons. This allows you to build out a complete site, and upgrade when you start making money.
If you want a site that looks professional from the start, so you can start publishing content and getting backlinks, then Astra is a great option.
- Visual header and footer builder.
- Huge library of starter sites.
- Professional layouts.
After hearing on a podcast that Kadence WP was the new king of customization and speed, I had to get my hands on it and see how it performed. And, I was not disappointed.
On Google PageSpeed Insights, Kadence scored as high for me as GeneratePress Pro and Astra Pro. And I have only used the free version.
This theme also has incredible starter templates available, so you can easily build an entire site on a weekend. Also, the theme has easy to edit color schemes, which change elements across your entire site. This allows you to change the color and font of elements that should be emphasized, like all your call-to-action buttons.
The best part of Kadence is that they are currently giving away everything you need for free. While the paid version has better support and additional plugins, I have seen no reason why an Amazon affiliate site would need premium features.
The only drawback I’ve noticed about this theme is that the user interface is confusing and redundant. It’s at this odd intersection of visual and technical that can feel clunky at times.
With that being said, Kadence is a great theme for Amazon affiliate site owners who want a free theme to build a professional quality site from day one.
- Single-click sitewide appearance customization.
- Professional-looking site templates for multiple niches.
- Everything is customizable through the theme or CSS.
OceanWP is a favorite theme for Amazon affiliates going way back to 2014. This theme is as fast and customizable as more expensive themes. It also is designed for SEO and site structure.
This theme is optimized for e-commerce, but it can be used for affiliate marketing as well. It integrates very well with affiliate plugins like WooCommerce and AAWP, and it has over 100 demos available for import. You can import an entire starter site, and customize things to fit your needs. Then you can focus on cranking out content and growing your site.
While OceanWP is no longer a one-man show, it is a smaller operation than some of the other themes on this list. This is a big drawback for site builders who need a lot of support.
- Responsive, beautiful design.
- Great for e-commerce-affiliate hybrid sites.
- Starter sites for most niches are readily available.
7. Genesis Framework
Many modern affiliate marketers believe that WordPress themes don’t matter near as much as having a fast site and solid content. For those purposes, Genesis Framework is incredible.
With Genesis Pro, simplicity is the name of the game. While their custom blocks are nothing to write home about, they do offer simple solutions to most small-site problems. The result is a site that is simple and readable if a bit boring.
A great aspect of Genesis Frameworks is that it is one of the best themes for the Gutenberg editor. While it didn’t have a great reputation at release, Gutenberg is here to stay, and WordPress has made many improvements to it in the past year. Along with Genesis Pro, it is a solid page builder.
For a sleek, simple, and fast Amazon affiliate site, Genesis Framework is a great option.
- Clean and simple page layouts.
- Works great with Gutenberg post editor.
- Unlimited sites under a single license.
aReview is a WordPress theme specifically designed for product review blogs. While the other themes on our list have more general applications, aReview only really works for review sites.
While that can have drawbacks for full-blown authority websites, it can be beneficial to smaller niche sites. Your readers will know exactly what they are getting when they land on your site: no confusion and no fluff.
This theme isn’t going to win any design awards, and it won’t run faster than some of the more popular themes. But it can be great for quickly building out niche Amazon affiliate sites, which can be flipped for a quick exit.
- Simple review-based design that makes the site intention clear.
- “Buzzfeed” style layouts that readers are familiar with.
- Less popular WordPress theme that will be less susceptible to security threats.
Divi is a WordPress theme that takes all of the thinking out of designing a website. It has an intuitive design interface and it has a huge library of elements for designing trendy websites. However, the most intriguing feature of Divi is its page builder.
Unlike most other WordPress themes, Divi includes its own custom page builder, which works best with their theme. This page builder is more intuitive than any other I’ve seen. You simply click on the element you want to change, and a menu appears for that element. You can customize each part of a page individually, which is super easy for beginners.
While it isn’t as fast of a theme as GeneratePress or Kadence, and the page builder isn’t as robust as Elementor Pro, Divi is probably the easiest way to build a site. For new affiliate marketers, Divi is one of the best options.
- Beginner-friendly proprietary page builder.
- Large library of starter templates.
- Seemingly endless premium modules included with theme package.
10. Hello Elementor
Almost all of the themes on this list have claimed that they are the fastest WordPress theme. Only one of them can truly be the fastest, and it’s Hello Elementor. However, that claim comes with a caveat.
When installed on a blank site, Hello Elementor is the fastest Amazon affiliate theme there is. However, this theme basically requires you to use Elementor Pro as a page builder, which will inevitably slow down your site.
This is by no means a dealbreaker, because Elementor is the most popular page builder, and it will slow down every site it is installed on. So, all things being equal, Hello Elementor still flies.
Because Elementor makes your site look and feel awesome, Hello Elementor looks great… when it is properly configured. Which will take a while, because you will be building pages from scratch. The way around this is to import a starter site, which is available for premium users.
All-in-all, Hello Elementor is great for building fast and well-designed sites and is a solid theme to send home our list of the best Amazon affiliate WordPress themes.
- Fastest WordPress theme available.
- Best WordPress theme for Elementor, which allows complete customization and placement of elements.
- Knowledgeable support team provided by a company completely in tune with affiliate marketers.
What’s The Best Amazon Affiliate WordPress Theme?
Every Amazon affiliate WordPress theme on this list is great for an affiliate site. Which one is best for you depends on your specific business plan, but you can’t go wrong with the more popular themes, like GeneratePress, Astra, and Thrive Theme Builder.
These themes stand out because they have been around for a long time, and have proven themselves in the industry.
A great WordPress theme will only get you so far. You will need the right plugins for site speed, security, and link management. You should also design your site structure from day one, so it’s easier to optimize for SEO down the road.
With that said, a solid WordPress theme is where you will lay your foundation for proper search engine optimization. It allows you to build a site that is fast and responsive and gives your readers a positive user experience.
So pick one of the themes from our list, get it installed and configured, and then start producing some incredible content. The best Amazon affiliate WordPress themes are nothing without a great site behind them.