Finding a niche is one of the most challenging aspects of starting any new business.
If you pick a niche that’s too crowded, you’ll have an extremely hard time getting traction. Choose a niche that’s too small, and you limit your growth potential.
That’s why I decided to create Nichewit in the first place. While my focus is primarily on affiliate marketers and niche content sites, people in every business model seem to struggle with finding the right niche.
There are a ton of articles that’ll give you the same advice—browse the top categories on Amazon, look at Clickbank, or give you a list of generic niches. While those are decent tips, they don’t solve your real problem.
The reason you have such a hard time finding and deciding on a niche isn’t because there aren’t enough niches out there. It’s because very few people understand what makes a niche “good”.
In this article, I’m going to show you three processes I use to uncover great niches, including the ones we share in our weekly newsletter.
Think of Your Own Pain Points
Some of the best niches start with your own pain points. But in order to spot those opportunities, you need to be alert.
As you go throughout your day, take note of any frustrations or challenges you have. There’s a good chance you’ll find some great gems.
I’ll use myself as an example. I moved to Chicago about 4-5 years ago. It was my first time living in a major city, and that presented a ton of new challenges for me, like:
- Getting around without a car
- Living in apartments without central heating/cooling
- Surviving Chicago winters
I found myself Googling things like “how to keep my apartment cold during the summer in Chicago” or “best backpack for city commuting”.
Everything I was searching could fall under the niche of “city living”.
We could even break it down further, and have a niche site about life without a car or Chicago winters.
The beauty of this approach is that if something is a pain point for you, it’s most likely a challenge other people face too.
The point is to take note of the pain points you face throughout the day. Chances are, you’ll find at least one or two ideas for a niche.
Focus on Groups of People
One of the oldest tips for finding a niche is to look at categories on Amazon.com.
However, that advice will help you find product categories, not necessarily a niche. Instead, I like to recommend starting with a target audience first, rather than a specific product type.
At the end of the day, you’re selling to people. If you can find a specific group of people (i.e. city dwellers), there are tons of products you can sell to them. But if you start with a product category first (i.e. backpacks), you’ll typically limit yourself to a specific type of product.
What makes a group of people a good niche, is whether or not they share similar pain points.
Here are a few quick examples of good niche groups:
- Hypoallergenic people (we did a full breakdown of this niche is one of our newsletters by the way)
- Left handed people
Some broader categories would be things like:
- Physical characteristics and physical capabilities
Something I want to note is that this is different from interest groups. Notice all the examples I’ve given are things that are less about hobbies/interests, and more about things that might impact your way of life.
Take physical characteristics and capabilities for instance. Groups of people that might fall under that umbrella could be short guys, people with physical disabilities, or tall women.
Whether it’s finding clothes, choosing vehicles, or even dating, each of these groups faces unique challenges, which makes them niche audiences.
You want to focus on the main characteristic that people share in common. Ideally, they’re things that can’t easily be changed, and impact peoples’ lifestyle.
Focus on Passions
Where there’s passion, there’s usually a great niche audience nearby.
People spend money on things they’re passionate about, which is why I love using passion to find niches.
It could be something as complex as politics and religion. Or something less taboo like sports and pets.
These are all things that some people feel very passionate about, and they’re willing to put their wallet behind it. People literally spend billions on each of those four passions alone.
Keep in mind that there’s a difference between passion and interest though. You can be interested in something without being passionate about it.
Things you’re passionate about tend to be part of your identity. They’re the types of things people put in their social media profiles.
So how exactly do you find things people are passionate about? Funny enough, social media is a good place to start.
Here’s a quick tactic using Buzzsumo. Under the Influencers tab, you can search Twitter profiles. If you type in words like “lover”, “enthusiast”, “passionate”, or anything similar, Buzzsumo will show you all the profiles containing those words.
Then, you just need to look at what the person is a lover or enthusiast of. In the screenshot I added above, the person is passionate about books. But you’ll also see things like health/food, types of pets, and different causes.
Any of those would make a good niche.
If you don’t have Buzzsumo, you can also see trending topics on Reddit, Twitter or Google Trends. Things trend on social media when there are a lot of conversations going on about them. And if people are investing that much energy into talking about a topic, there could some type of passion attached to it.
A couple of things to keep in mind if you go this route though:
- Monetization: Some passions aren’t easy to monetize, or you just might not want to monetize them. This is usually the case with some causes. For instance, things like immigration, abortion, and healthcare are driven by passion, but monetizing them could present some moral issues.
- Short term trends: The problem with trends is they come and go, so they aren’t always the best long-term niches (if that’s what you’re looking for). For instance, during the World Cup, people get hyper-passionate about soccer. But that passion dies down afterwards. If you want more consistency, stick with evergreen passions.
The Easiest Way to Find a Niche
Those are my three processes/strategies for finding niches. Again, my intent here is to teach you how to find a niche, not just give a list of broad niches that you can already find online.
But, I also understand that not everyone wants to go through the process of finding niches, doing research, finding keywords, and all the other time consuming steps involved with niche selection.
That’s why I made the Nichewit newsletter. Every week, we suggest a niche with a ton of potential and analyze competition, monetization ideas, and give you a keyword research report—for free.
If you’re on the hunt for your next great niche, I highly suggest subscribing!